Excuses, Excuses: 3 Reasons Why Women in Business Are Still Broke

Excuses, excuses.  There are reasons why you're still broke. Do you treat money with the respect it deserves? Perhaps you ignore your money (or should I say the balance in your checking account) except when you need to buy that pair of shoes on sale. Or, you live from pay-check to pay check, hoping you’ll make it to the end of the month, but never quite sure. Anxiety provoking? Yes. On one side of the money coin are those that aren't making enough money and struggle. But, I hear from women all the time on the other side of the NO Respect coin. They make plenty of money, but don’t know where it goes or feel out of control because they're not managing it well.

First Excuse: Not saving enough. This is the #1 suggestion in Money Magazine’s July 2012 article “101 Ways to Build Wealth” – instead of 10% of your pay, start saving 15% - boosts your pre-retirement income from 57% to 69% and that’s huge. Retirement comes faster than you can imagine!

Excuse #2:  Women Spend on Piddly Things: Women spend on beauty products, shoes, purses – things that don’t last and don’t add real value to their wealth. LearnVest says “spending on a vacation or a clothing item that revolutionizes your wardrobe are totally worthwhile and prioritize your spending.”    *hyperlink and hyperlink back to one of my blogs)

Excuse #3:  It's My Parents Fault: Yes, our parents spending, saving or earning habits affect how we feel and think about money. Are you frugal to the point it hurts? Or are you an avoider like your mom was? Or a bit of a tyrant with others as your dad could be around bill paying time?  Becoming aware of how our parents money habits affects ours starts the process of unhooking and reclaiming our own responsible relationship with our money. Are you ready to give up your excuses? Money is not important for the paper or coin it is – it’s important for the choices it gives us. Do you ever look in the mirror and wonder: What are the steps to going from broke to respectful with my money?  

Women: Addicted to Stress, Fear & Money?

Ever spend money to calm the stress of a hectic, demanding week? Or grabbed your second Starbucks of the day because you deserve something good? These are examples of what we do to make ourselves feel better when the brain is stressed. We humans like to "think" we are so rational, but don't believe it. Stress makes us much more vulnerable to making less than good decisions. Hello weight gain and expanding credit card debt!

But are we addicted to stress and fear? "The more we reach for the doughnut (the Starbucks, the new shoes) without being conscious of how we're feeling - anxious, stressed, unhappy- the more we cement in the fear that's driven us to reach for it in the first place. In fact, the more we deny our fears with distractions, the more compulsive we become." (Lynn T.S. Intentional JOY)

Ted and Brad Klontz state that the human brain under stress is like a tilted table. Anxiety and fear make us feel off-balance and the brain then looks for ways to rebalance. (Mind Over Money.) Of course, our advertiser based, consumer culture supplies us with plenty of suggestions (commercials anyone?) that sit under the surface waiting for the perfect moment - Friday night, kids fighting in the back seat, dinner to be prepared at home - blam - McDonalds here we come.

An important thing to remember is none of this is really bad or wrong. We are human, flawed and imperfect. That's the deal. We also have choice. It's ok to want to calm, soothe and comfort ourselves. But, how? The gift of being human is that we have the ability to wake up, to become conscious and to practice new behavior. Think about this: Imagine the consequences of more healthy stress relievers? Yoga, breathing, a walk, a talk with a friend are all proven stress busting, brain calming methods that don't leave a residue of guilt. Or, do you continue to seek the easy solution and end up feeling worse over the long run? Start with baby steps. Awareness there's a problem is that first step.